For marketing & media professionals

WHY ATTEND?

FRIDAY 18th May 2018 @ Korjaamo, Helsinki, Finland
8.00 am – 2.30 pm

FOOM PRO shows you how to create trends and influence people using online video. Join us as international experts offer their insight on how to create effective visual communication, build engaged digital communities and keep up with the changes in technology. By taking part, you will…

  • Learn to create digital communities and trends
  • Join the ongoing conversation of the international thought leaders
  • Get a better understanding of the varied possibilities around online-video!

Speakers
The headline speaker is professional Youtuber and photographer Peter McKinnon, who has managed to attract millions of viewers with his incredibly visual content. Fremantle Media UK’s Head of Digital Kat Hebden will share her insight on how to build brand in digital channels and Jumpwire Media’s algorithm guru Gavin McGarry tells us everything about video on social platforms.

Additionally, a panel of the Finnish VR and AR experts will discuss the opportunities that these new technologies open to traditional media and video. Not forgetting the hottest case studies and networking opportunities.

Spend a day with the

INNOVATORS OF ONLINE VIDEO & MEDIA

SCHEDULE

8:00
Doors open + Breakfast
8:50
Event opening
9:05
How to engage audiences on digital platforms / Kat Hebden, Head of Digital, Shotglass Media & Fremantle Media (UK)
9:45
Understanding digital video: The secret behind algorithms / Gavin McGarry, President of Social Media, Jumpwire Media, (US)
10:50
CASE STUDIES / The most interesting cases from content marketing and social media
11:20
Lunch
12:20
Networking + Coffee
13:10
Striking content - AR and VR panel (in Finnish) / Moderator: Tuomas Enbuske, Panelists: Emmi Jouslehto - Arilyn, Tommi Rapeli - FAKE, Anna Rosa Lappalainen - Vizor.io, Olli Sinerma - FIVR
13:45
Identifying visual trends and building brand in online channels / Peter McKinnon, Photographer, Videographer, Youtuber
14:30
Event close

Peter McKinnon

Youtuber, photographer

Peter McKinnon

Canadian photographer who educates viewers about photography and cinematography on his eponymous YouTube channel. He has been featured in Magic Magazine, Popular Photography Magazine and more.

Garnering an audience of over 1 million people on YouTube in less than 9 months, Peter has a unique style and delivery when it comes to content within the photo/video world. Peter will share his experience in growing his brand, channel and the tools he has used to get him there.

Kat Hebden

Head of Digital, Fremantle Media UK

Kat Hebden

Kat Hebden currently heads up digital for Fremantle Media UK, working with the digital content for huge shows such as Britain’s Got Talent and The X Factor. In 2015 she founded Shotglass Media, FremantleMedia’s digital original production label, which creates original formats for other platforms and partners such as VICE Munchies, BBC3, Radio 1 and others. At FOOM PRO, Kat will share her with us her incredible insight and experience on building brand in digital channels

Gavin McGarry

President, Jumpwire Media

Gavin McGarry

Gavin is a social media specialist and his company, Jumpwire Media, advises many of the top entertainment brands in the world on social media strategy. The Jumpwire Media ‘Social Media Method’ has been implemented in many of the top entertainment brands in the world including: Sony, Fandango, Yahoo, BBC, etc.
Jumpwire Media specializes in building and managing social media communities for pages with fans over 100,000. Gavin has been working in media space for over 25 years, and has specific expertise in understanding the social media scape. At FOOM, Gavin will look at social media through video, and share with us the understanding required to build amazing video campaigns on social media.

Anna-Rosa Lappalainen

Founder & COO, Vizor.io

Anna-Rosa Lappalainen

Anna Rosa is a co-founder and the COO of Vizor. Vizor is a platform for creating and sharing VR/360 content on the web, with a focus on casual web-embedded VR content such as virtual tours, immersive storytelling, ecommerce and education. As Vizor is doing its sales efforts mainly in the US, Anna Rosa has good insights on what the big players in media, advertising and web have done and are currently planning in the VR space.

Vizor is Anna Rosa’s fourth startup. Furthermore, she has a decade of experience from digital/advertising agencies.

Emmi Jouslehto

CEO & Co-founder, Arilyn

Emmi Jouslehto

Emmi Jouslehto is the CEO and co-founder of Arilyn, the leading AR business in the Nordic. Arilyn specialises in creating and producing tools for storytelling and virtual communication.

Tommi Rapeli

Creative Director, FAKE

Tommi Rapeli

Tommi is one of the founding fathers of Fake and responsible for over 80 of Fake’s national and international awards including Epica Grand Prix, gold and silvers, Crestas and his 10th Kultahuippu this spring, to name a few. He has twenty years of working experience in creating visual content for different media that has been used by a long list of internationally known brands. Tommi is currently focused on conceptualizing new user experiences for Fake’s XR-Production customers & internal research and development. Tommi has worked as Fake’s creative lead in Finland’s most renowned XR-projects, Neste Educycle AR game and OP-liikenneteko VR experience.

Case studies

Content marketing cases

Case studies

Once again, FOOM will present the most interesting current case studies in the field of content and video marketing!

Olli Sinerma

Director, FAKE

Olli Sinerma

Olli Sinerma is an entrepreneur in the gaming industry, as well as a planner, producer and a game reviewer, who is passionate about virtual and augmented reality.

Ali Jahangiri

Host

Produced by

Troot Network

Together with

Viking line
Smart & Clean
OnePlus
YouPlay
Tiketti
Splay
GoExpo
Tubekauppa